Komodo

After getting a few awards under our belts, we at Komodo have decided to lay out a brief guide on influencer marketing strategy so that you and your brand know where to start, where to go, and who you should be talking to when you want to do some strategizing yourselves.

It’s a broad question, and it may seem simple, but it still pays to have a solid definition of social media marketing. While you may know the platforms that brands prefer, what you really need to know is how marketing and advertising on social media can manifest in one of two major ways.

Affiliate marketing sounds intimidating, but it’s worth getting into.  Since it’s closely tied to the ever-growing influencer marketing phenomenon, understanding the practice is more important now than ever.

We’ve all put our foot in it at the worst possible time. Meetings, dinners, romantic catastrophes – failing to use appropriate etiquette often leads to trouble. Furthermore, when speaking on social media, any faux pas you stumble into won’t just vanish into the air.

Since 2017, Komodo have been learning to navigate the influencer landscape. Like any self-respecting agency, we know what to do with our talent, and that’s resulted in dozens of exciting, successful campaigns completed in partnership with loads of fascinating brands.

A little blue tick goes a long way. Instagram claims not to favour the verified, but HypeAuditor’s research shows that accounts boasting that unassuming checkmark gain an average of 30% more engagement than those without.

So! You’ve set up your business on your platform of choice. You’ve slogged over slogans, carved out some content, and your brand is ready to bloom. Now what? Well, to paraphrase an old uni supervisor, scheduling is key.

What is an influencer? Well, you wouldn’t need to call on Komodo for the obvious answer. Defining an influencer as an internet-based personality who has an audience they can (say it with me) influence is easy enough. It’s even getting more obvious that online celebrities are excellent at directing their followers’ purchasing power, because their audiences are basically ready-made buyer personas.